Direct Line - Red Saturday
2 DMA Golds

People are most protective of their things just after they’ve bought them. When do people buy big ticket items? Black Friday.

So we created a day that came hot on the heels of Black Friday. Red Saturday. A day dedicated to insuring Black Friday bargains.

It meant we could talk to people outside their renewal windows and reach out to the 45% of people who have no contents cover at all.

Invesco - PatienceTM

While other investment firms chase fast returns, Invesco are happy to play the long game.

They are careful, thorough, conscientious - and above all patient. To dramatise this we actually trade-marked the word patience.

Then we went public with it.