D&AD
Shortlist at Cannes

We ripped apart the D&AD winner’s annuals in the final year they would be printed. And we sent creative leaders who had been in the annual their own work with the message: ‘You know where great work ends up. But does the rest of your agency know where it begins?’ It reminded them what creative excellence takes, and how D&AD Masterclasses could help their agency attain it. What could be more complimentary, personal and engaging?