Sanofi - Allegra
From No. 3 globally to No. 1
We came up with a campaign that challenged people with allergies to Live Their Greatness. The campaign wasn’t about allergy sufferers. It’s was about fighters, taking on their allergies. It was empowering…
And we launched it in over 30 markets around the globe. In 18 months Allegra became No.1 in the market, with sales of over 28.6 million Euros in Brazil alone.
Children’s Allegra
The campaign was so successful that Sanofi asked us to apply the ‘Live Your Greatness’ idea for Children’s Allegra, so they could Live Their Greatness.
The campaign featured 3 characters and the allergy triggers - pet fur, dust and pollen. It showed parents their kids needn’t suffer, but they too could live their greatness. The campaign ran in US and Brazil markets across all channels including TV, social and online.